Some Guidelines on How to Make Storytelling a Strong Management Tool for Your Company or Business
The modern age today reveals many ways and means to improve a business. Among these tools is storytelling, which is considered as one of the most powerful tools that management can use to encourage morale and understanding in the organization. In fact, storytelling is now seen as a major responsibility of people in the management, from Presidents to the managers of each department.
Storytelling is considered a strong management tool for several reasons. Storytelling is simple, thus easy to convey and understand because it does not need charts or elaborate theories in order for a manager to tell a story. It is timeless, which means, it is not just a fad or a passing gimmick of management. Storytelling is for everybody, which means that the moral story you are telling is applicable to each individual, even if over time you change your workforce. You can use storytelling to show to your employees who you are, and what you stand for, thus it is a tradition builder tool. We love to hear and read about people, and storytelling is a good tool as a recognition tool for your company.
If you have trainers in your company, they can be your tool to tell how, what and why to your people, which becomes a test on how effective they are as trainers. People who finds working in a company to be fun, would find that storytelling helps them to look at their work as not only serious but also fun. In the areas of sales and recruitment, you can use storytelling as a tool, and you will find that this is a great means in these areas. Management has to spread the word of what is happening in the company to reinforce trust and strength in the organization, and storytelling is a great way to spread these words. And we must always remember that people remember stories, and one way of making company stories memorable is through storytelling.
Furthermore, it is observed that telling stories can change how a manager manages his organization. With storytelling, you can create an environment where your staff becomes receptive to change and open to new ideas. You will appear to be not lecturing to your people when you conduct storytelling sessions, and thus you will have more their attention. Through stories, you will be able to establish an agenda, with one agenda per story.
There are some basic guidelines when you conduct a story. The first one is to always begin with a heroic deed, like a testimonial from a customer, or a salesperson telling his or her breaking sales record and so on. Your story must be true, so you must verify all facts before announcing to your people. Another guide for your storytelling is to stick to one idea or theme, keep your story short, and if you can print the names of the people involved, it would be well accepted because people generally, if not most of the time, like to see their names up there.
You can use storytelling when you want to point out a specific topic or matter. It is also important that the story is distributed and made known to everybody in your organization. If you are to make a frame about the story, give a copy to the person who is mentioned in your story to make it more valid and truthful.